Timeline

What happened: Bad Bunny's selection as the 2026 Super Bowl halftime headliner was announced on September 29, 2025.
What's happening now: Leading up to the event, Bad Bunny is a leading nominee for the Latin Grammys in November 2025 and will host Saturday Night Live on October 4, 2025.
What's next: The Super Bowl LX halftime show is scheduled for February 8, 2026, in Santa Clara, California, with preparations expected to involve Roc Nation and producer Jesse Collins.

Different Perspectives

Official statements: NFL's Jon Barker highlighted Bad Bunny's 'global energy and cultural vibrancy,' while Apple Music's Oliver Schusser noted his role in elevating Latin music. Jay-Z of Roc Nation expressed honor in having him perform on the 'world's biggest stage.'
Bad Bunny's perspective: The artist expressed profound gratitude, stating the performance is 'for my people, my culture, and our history,' emphasizing his deep connection to his roots and community.
Public reaction: The announcement has generated widespread excitement, particularly within the Latinx community, celebrating the cultural significance of the performance.

What You Need to Know

Who: Bad Bunny, the global Latin music superstar.
What: Headlining the 2026 Super Bowl halftime show.
Where: Levi's Stadium, Santa Clara, California.
When: February 8, 2026.
Significance: A landmark moment for Latin music and culture on a global stage.

Regional Perspective

For Northern California, hosting the Super Bowl and its iconic halftime show is a significant event, bringing global attention to the Bay Area. The choice of Bad Bunny, a Puerto Rican artist, resonates particularly strongly with the region's diverse and large Latinx population, making the event a point of cultural pride and celebration.

Why This Matters

Cultural Representation: It signifies a major shift in mainstream entertainment, showcasing the power and influence of Latin music and culture.
Global Reach: Bad Bunny's performance on one of the world's most-watched stages will further solidify Latin music's international presence.
Artistic Evolution: The NFL's continued commitment to diverse and contemporary headliners reflects the evolving landscape of popular music.

What to Watch

Performance Content: Anticipation is high for the specific themes and musical selections Bad Bunny will incorporate.
Cultural Impact: Monitor social media trends and public discourse surrounding the performance and its reception.
Future Latin Music Trends: Observe any potential increase in interest and opportunities for Latin artists in mainstream markets following the show.