When BMW introduced its first electric SUV, the iX, many initially frowned upon its design, seeing it as a departure from the brand's usual aesthetic. Despite this, sales have been strong, largely attributed to a driving experience that meets BMW's high standards for driving dynamics and perceived quality.

In Norway, over 9,100 units of the iX have been registered, indicating a positive reception. The recent facelift has introduced significant enhancements, including design refinements, increased electric range, and improved energy efficiency. The updated iX series now offers three all-wheel-drive variants: the iX 45, iX 60, and the top-tier iX M70.

The iX 45 boasts 408 horsepower, while the iX 60 delivers 544 horsepower. The flagship M70 model escalates to 679 horsepower, offering an impressive WLTP-rated range of up to 701 kilometers. These improvements position the iX as a compelling choice for long-distance travel.

Regional Perspective

In Norway, a market with a high penetration of electric vehicles, the BMW iX has proven to be a popular choice. The over 9,100 registered units suggest that the car's driving dynamics and premium feel have outweighed initial design concerns. The recent updates, particularly improvements in range and charging efficiency, further enhance its appeal for the European market, where long-distance capability and rapid charging are crucial.

Analysis

The BMW iX facelift represents a significant evolution in the electric vehicle landscape. Its revised design elements, especially the front fascia and headlights, are poised to attract a broader customer base appreciating traditional BMW styling. The enhancement of electric range and energy efficiency, supported by technologies like silicon carbide semiconductors, positions the iX strongly against other electric vehicles in its class.

While the maximum charging speed of 195 kW may not be the highest compared to some competitors utilizing 800-volt systems, the overall improvements make the iX a highly capable all-rounder. The inclusion of comfortable sports seats, eco-friendly interior materials, and a variable-transparency panoramic roof adds to the vehicle's overall perceived value and user experience.

The iX M70 model, with its starting price of 1,012,000 Norwegian Kroner, is a substantial investment, yet it delivers exceptional performance and premium features. However, the visual similarity between the iX variants, especially with the M Sport package on the iX xDrive60, might present a slight drawback for those seeking greater visual distinction in the top-tier model.

Overall, the updated BMW iX establishes itself as one of the best electric vehicles in its class for driving experience and comfort, with significant upgrades making it an attractive option for consumers seeking performance and luxury in electric mobility.