In a surprising reveal that challenges typical influencer ostentation, popular South Korean YouTuber Tzuyang, known for her massive mukbang content and reported monthly earnings of over $75,000 USD, has showcased her daily driver: a KG Mobility Tivoli, affectionately nicknamed 'Torain'. The 12 million subscriber-strong personality, whose real name is Park Jung-won, has been driving the domestic SUV for two years. While rumors swirled about her owning Porsches, Rolls-Royces, or Bentleys, Tzuyang opted for the more modest Tivoli, valued between approximately $19,000 and $27,000 USD, originally purchased for its utility in transporting snowboarding equipment.

The revelation came via her YouTube channel 'Tzuyang Without Garden,' where she and her manager embarked on a self-car wash, a first for Tzuyang. The slightly neglected state of the Tivoli prompted a humorous exchange with the accompanying producer, who questioned the car's maintenance and whether it had been in accidents. Tzuyang, admitting to infrequent washes, playfully apologized. This down-to-earth approach contrasts sharply with the lavish lifestyles often portrayed by online personalities, offering a unique insight into Tzuyang's personal philosophy.

Tzuyang previously disclosed her substantial income on the MBC show 'Radio Star,' detailing order volumes from delivery apps exceeding $32,000 USD annually and YouTube revenue that can surpass $75,000 USD monthly, particularly when content is targeted at international markets like the US and Japan due to higher per-view rates. Her decision to gift her previous Tesla to her mother further underscores a practical approach to luxury and a preference for utility over conspicuous consumption.

Regional Perspective

In South Korea's highly competitive and trend-driven entertainment landscape, Tzuyang's choice of a domestic brand like KG Mobility, rather than a high-end imported luxury vehicle, sends a powerful message. It resonates with a consumer base that increasingly values authenticity and practicality. For Korean automakers, this endorsement, however unintentional, from a top-tier influencer provides significant positive brand association, potentially boosting sales among younger demographics who aspire to similar down-to-earth yet successful lifestyles. This contrasts with a global trend where influencers often flaunt luxury imports, positioning Tzuyang as a unique, relatable figure within the Korean entertainment ecosystem.