Key Context

Background and history: 'How Do You Play?' has seen a significant rise in viewership, from a recent low of 2.9% to 6.3%, indicating renewed audience engagement. This is the latest in a series of philanthropic projects by the show, following the 'U-Flash' project in 2020 which donated approximately 180 million KRW.
Related developments: The '80s MBC Seoul Music Festival' project aims to evoke nostalgia by reinterpreting popular songs from the era. The music and merchandise sales are structured as fundraising initiatives.
Important connections: Yoo Jae-suk is renowned for his consistent charitable activities, having donated substantial amounts over the years. This initiative connects the show's success directly to positive social impact.

Impact Analysis

This decision directly impacts various charitable organizations that will receive the funds, benefiting vulnerable groups such as children, single mothers, the hearing impaired, and the homeless. It also positively affects the participants and viewers by associating entertainment with altruism. For MBC, it enhances the network's public image and reinforces the program's social responsibility, potentially attracting further partnerships and audience loyalty. The initiative sets a precedent for other entertainment programs to leverage their platform for social good.

Timeline

What happened: 'How Do You Play?' recorded a low viewership of 2.9% in May. The '80s MBC Seoul Music Festival' project was conceptualized and produced, featuring various artists reinterpreting 80s hits.
What's happening now: The first part of the music festival broadcast achieved a 6.3% viewership rating. Music sales and merchandise pre-orders (LP set, 2026 calendar) began on October 4th, with all proceeds designated for donation.
What's next: Continued broadcast of the music festival, further music releases, and the official release and distribution of merchandise. The full impact of the donations will be seen as funds are distributed to recipient organizations.

Different Perspectives

Program perspective: The show aims to deliver joy and emotional resonance to viewers while fulfilling its social responsibility through donations.
Yoo Jae-seok's perspective: Expressing gratitude for viewer support and a commitment to sharing that success through charitable contributions. He stated, "We are grateful to be able to return the love we received from viewers to more people. In the new year, 'How Do You Play?' will work hard to deliver happiness to everyone's daily lives."
Public reaction: Anticipated positive reception from audiences, appreciating the blend of nostalgic entertainment and meaningful philanthropy. Fans are likely to support the music and merchandise to contribute to the cause.